MARKETING week 1 quiz

What is the first step of the marketing process? (2.1)

 

Which of the following is NOT one of the four P’s of marketing? (1.4)

 

The perceived benefit of a product/service relative to its price constitutes its what? (1.0)

 

Which of the following is an example of primary research (as opposed to secondary research)? (2.3)

 

Carving out a unique position in the minds of consumer so as stand out from the competition is the goal of... (1.1)

 

Which of the following product descriptions reflects a service dominant logic? (1.3)

 

What is the essence of marketing 3.0? (1.2)

 

What three things constitute the triple bottom line? (1.5)

 

What acronym refers to the ratio of money generated in sales by a marketing campaign relative to the amount of money invested? (2.6)

 

Which of the following represents a unique selling proposition? (2.3)