Marketing w9

"Counterfeit Products" Please respond to the following:

• From the first e-Activity, determine a more effective measure to capture counterfeit goods: 1) the carrot-and-stick approach; or 2) increasing border patrol while using a technological approach. Support your position.
• From the first e-Activity, analyze consumer behavior and the purchasing of counterfeit goods internationally and here in the U.S. Examine how our free-market system contributes to the consumer behavior problem.

Class, what type of social media do you use most and why – Facebook?  LinkedIn?  Twitter?  YouTube? 

eActivities

Video Source: customsborderprotect. (2012, March 7). CBP Video: Intellectual Property Rights Enforcement 2012 [Video file]. Retrieved from http://www.youtube.com/watch?v=BmyQ_gYAdD4&feature=share&list=UUVRj-aUsXBrlM8elk3zmLvw

• When planning an international advertising campaign, social media plays an important role. Use the Internet to research social media platforms and determine what is available for planning an international advertising campaign and ways to measure the success and reach of said campaign. Be prepared to dicuss.