Marketing Unit 4 Discussion

One of the most difficult parts of doing marketing research is creating good questionnaires. Review the information on questionnaire design on pages 145–146 of your text to learn how to develop effective market research surveys.

Scenario: Luigi, owner of Luigi’s Pizzeria, would like to serve his customers better. He would like to get a better idea of who his customers are, what they like or do not like about Luigi’s Pizzeria, and how he can improve the product and service. Your job as a marketing research consultant is to help Luigi understand his customers by conducting market research.

There are many free online survey software & questionnaire tools that are very easy to use. The most popular are Survey Monkey© and Zoomerang©. Using any of these free tools on the internet, create a ten question market research survey for Luigi’s Pizza.

Then, develop your discussion posting to your classmates by discussing your experience using these tools and describe why each question will help Luigi understand his customers better.  Paste the link to your survey in your Discussion response.

I have attached the pages 146 and 146