Marketing Swot analysis

Industry Analysis: retail/fashion

Foriegn international business womens private lavel clothing

An Industry analysis reflects the general state of the category as a whole. You will create an industry analysis for the international market that you will do business in.

Some points to consider may include:

• What is size of total market in sales?
• What is growth per year of this market segment?
• What are new trends or technologies within this industry
• Is the category seasonal?
• Is it increasing or decreasing?

2) Target market Analysis

• • market.
  • You should address the existing consumer buying habits for the product category and provide an estimate of the market size.

  3) Competitive Environment

  • You will also provide a profile of the competitive environment.
  • Analyze several of your key competitors in the market

  4) SWOT

  • Do a SWOT (strengths, weaknesses, opportunities, and threats) analysis

  Addressing how the market can be segmented. Include a profile of the customers who will be targeted. Focus broadly using demographic, geographic, psychographic, and buying-situation variables to create a comprehensive profile of the target

3 detailed pages

30$

Must include references 5 minium