Marketing Strategy?
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Marketing Strategy
[You should have a great understanding of the components of this section based on your other courses in the marketing curriculum; for the sake of time, there is no need to be redundant. I have included this information here so that you have a more complete format for future reference when developing an IMC Plan.]
The purpose of this section is to embed the communication strategy into the marketing strategy; i.e., does the communication strategy make sense given the product, distribution, and pricing strategies that are in place? How does the organization create value for this target market? This section should mention product offerings, distribution, and pricing.
* Check the communication strategy in the attached file first so you understand more
12 years ago
15
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