Marketing Strategies: Discussion 13

Topic – Socially Responsible Firms

The triple bottom line – profits, people and the planet is becoming a focus for many businesses. And yet  consumers wonder how many organizations are genuine in their approach?

Has Social Responsibility become a fad? A marketing hook?  A cliche? Research companies that are truly using Social Responsibility as a significant part of their strategy, and how they are leveraging this focus to increase their market share.  Does social responsibility make a difference in your purchase decisions?  

At least 3 Academic references (outside sources) are required, cited and sourced in APA format. Minimum of 250 words (not counting the references). Paragraphs need to be between five to nine sentences. Be careful with originality as this will be submitted through a plagiarism checker – turnitin.com