marketing research project report

Project Report Format
Arial 12 pt font
1.5 spaces between lines
Begin each section on a new page
Writing should be crystal clear with no typos.
Executive Summary: One half page description of project objective, methods
used, results and recommendations
Background: One paragraph based on updated information from submitted
proposal (your own words)
Statement of Objective and Research Questions: A paragraph description
based on updated information from submitted proposal (your own words).
Methods: One page description of what was done. Base this on the
subcategories used in proposal (your own words).
Limitations: One paragraph description of what factors might limit the
conclusions and recommendations (e.g. sample size, customers refusing to
participate)
Results: For each research question above, summarize your findings in two
paragraphs and include at least one Figure or Table to illustrate your results for
this research question.
Conclusion: Describe in two paragraphs your summary thoughts on the project.
Recommendations: Describe in bullet points your recommended actions for the
organization based on the project’s findings.
References: List any references you used in the project.
Appendix: Place survey here.