Marketing Research paper
OPTION 2: Write a three-page, double-spaced research paper summarizing three (3) scholarly articles that used human subjects in the research. ALL three articles MUST have been published in the Journal of Consumer Research, the Journal of Marketing Research, or the Journal of Consumer Psychology within the past 15 years (i.e., between January, 2000, and present). Articles from journals OTHER THAN those noted WILL NOT BE ACCEPTED.
Full text of articles in these journals is available from the TU Library using TU Portal. For each article, explain how human subjects were used in the research, and explain how the use of human subjects provided insight into how consumers think and behave. Attach a reference list in APA format (author(s), date, title of article, name of journal, volume, issue, pages). Papers must be submitted before the deadline as a Word document to SafeAssign, located on the Blackboard site for this course. Papers WILL be checked using anti-plagiarism component of SafeAssign.
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