Marketing Research Form Essay

Reviewer:

Date:

CASPQuestionExemplaryPerformance

Score

(5-0)

Comments

Interpretationofthe (5-0) Scale

5=Excellent—the author(s) addressed allofthe suggested elements;4=VeryGood—theauthor(s) addressedmostofthesuggested elements;3=Good—theauthor(s)addressedsomeofthesuggested elements;2=Fair—theauthor(s)addressedfewofthesuggested elements;1-0=Poor—the author(s) didnot addressanyofthe

suggested elements.

1:Theauthor(a)madea clearstatementofthe

researchaimsandgoals,(b) describedtheimportance oftheresearch,(c)establisheditsrelevance,and(d) providedsupportingcitations.

2:Theauthorclearlyestablished(a)the

appropriatenessofresearchmethodology

ingeneraltotheresearchgoals,(b)thefitbetweenthe selectedresearchmethodologyandtheresearchquestion(s),and(c)providedsupporting citations.

3:Theauthorclearly(a)describedtheresearch

design,(b)explainedthedesign’sappropriatenessto addresstheaimsoftheresearch,(c)explainedhow, when,orwhythedesignwasselected,(d)establishedfitbetweendesigndescribedanddesignimplemented; and(e)providedsupportingcitations.

4:Theauthorclearly(a)identifiedthe sampling

strategy,(b)justifieditsappropriatenesstotheaimsof theresearchandstudy’sdesign;(c)describedtheprocessandoutcomesoftherecruitmentstrategy,(d) justifieditsappropriatenesstotheaimsoftheresearch andstudy’sdesign;(e)describedthe study’s participants;(f)explainedhow,where, when,andwhy the sites/participantswereselected;(g)protectedthe identitiesoftheparticipants;and(h)providedsupportingcitations.

5:Theauthorclearly(a)describedhowdatawere

collectedandprocessed;(b)describedwhocollected andprocessedthedata;(c)explainedhowthedata collectionandprocessingaddressedtheresearchissue;(d)justifiedthe settingfordatacollection;(e)ifthemethods weremodifiedduringthestudy,explained howandwhy;(f)acknowledgedifdatasaturationhadbeenachieved;and(g)providedsupportingcitations.

6:Theauthorclearly(a)describedtherelationship

betweenresearcherandparticipants;(b)explained howpotentialbiaswas managedwiththemethodologicalchoicesmadethroughouttheresearch

Study;(c)describedhowandwhenresponseswere

madetoeventsduringthe studyandwhetheror not theseactshadimplicationsforanychangesinthe researchdesign;and(d)providedsupportingcitations.

7:Theauthorclearly(a)describedhowethicalissues

beentakenintoconsideration;(b) providedsufficient detailsofhowresearchwasexplainedtoparticipantsforthereadertoassesswhetherethicalstandardsweremaintained;(c)discussedanyissuesraisedsuchas informedconsentorconfidentialityandexplainedhow effectsofthe studyontheparticipantsduringandafter

the studywere handled;(d)describedhowapproval

hasbeensoughtandsecuredfromanappropriate ethicscommittee;and(e)providedsupporting citations.

8:Theauthorclearly(a)providedanin-depth

descriptionhowdatawereanalyzedandbywhom;(b)describedasufficientlyrigorousdataanalysisprocess; (c)describedadataanalysisprocessconsistentwith themethodologyanddesigndescribed;(d)explained towhatextentcontradictorydata weretakeninto account;(e)describedaqualitycontrolsystemintendedtomanageresearcher’sownrole,potentialbiasandinfluenceduringanalysisandselectionof

data forpresentation;and(f)providedsupporting citations.

9:Theauthorclearly(a) statedexplicitfindings;(b)

supportedfindingscoherentlywithsufficientdata;(c) presentedadequatediscussionoftheevidencebothfor andagainsttheresearcher’sarguments;(d)discussed thecredibilityofthefindings;and(e)discussedfindingsinrelationtotheoriginalresearchquestions.

10:Theauthorclearly(a)describedthe valueofthe

research;(b)explainedlimitationsoftheresearch findings;(c)discussedcontributionsstudymakesto existingknowledgeorunderstandingofthephenomenon;(d)consideredthefindingsinrelationto currentpracticeorpolicy,orrelevantresearch-based literature;(e)identifiednewareas whereresearchisnecessary;and(f)discussedwhetheror howthe findingscanbetransferredtootherpopulationsor consideredotherwaysthe researchmaybe used.

TotalScore

Overall

Rating