# MARKETING RESEARCH AND DATA ANALYSIS 1659

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I need someone who is skilled in marketing research and data analysis to complete this 2-3 page paper. I have a $100 tutor credit and am willing to pay $75 for this project to get this done in a timely manner, and will tip the remaining $15 if the work is excellent quality and I do not have to add any citations or add to the project. Thank you!!! SPSS WRITING ASSIGNMENT SUPPLEMENTAL MATERIALS International Operations at CarCare Inc. Synopsis CarCare is considering expanding its operations beyond the United States. The company wants to know whether it should target countries with customers who tend to have a positive attitude toward their current cars. It has gathered data on US and German car owners. The data is included below. Using the data and outputs provided, please analyze the test for the cross-tabulation, t-test, ANOVA and multiple regression outputs. This data is also presented through presentations within Modules/Weeks 6 and 7. Data from CarCare Survey Key: Att=Attitude toward current car Attnew = Attitude toward new car Car = 0 import, 1 domestic Country = 0 Germany, 1 USA *Note: the "spend" category in the data set represents the amount the respondent spends on car care products. Att Car Country Spend Attnew 12 1 1.00 148.96 13 15 1 1.00 368.99 14 14 1 1.00 164.97 12 14 1 1.00 391.96 13 7 1 1.00 321.23 15 10 1 0.00 425.76 14 14 1 0.00 297.51 12 21 1 0.00 521.45 15 14 1 0.00 377.86 13 14 1 0.00 216.09 17 14 1 0.00 409.03 13 12 1 0.00 405.48 9 19 1 0.00 301.15 11 12 1 0.00 315.07 14 14 1 0.00 263.32 13 10 1 1.00 449.00 14 10 1 1.00 273.16 11 18 1 0.00 397.58 11 17 1 0.00 224.77 14 17 1 0.00 263.34 15 15 1 1.00 511.98 12 12 1 1.00 270.06 14 20 1 0.00 616.74 13 14 1 1.00 306.70 12 15 1 0.00 218.69 11 19 0 0.00 299.44 17 14 0 1.00 616.10 18 14 0 1.00 385.53 12 17 0 0.00 470.30 13 12 0 1.00 450.37 12 15 0 0.00 447.48 12 18 0 0.00 397.41 17 11 0 1.00 330.39 11 14 0 1.00 468.46 12 13 0 1.00 240.87 12 14 0 1.00 329.31 17 12 0 1.00 377.76 11 18 0 0.00 634.15 12 19 0 0.00 503.09 18 11 0 1.00 354.38 10 15 0 1.00 196.14 11 16 0 0.00 430.06 11 15 0 1.00 180.19 14 16 0 0.00 363.73 14 15 0 1.00 302.65 12 14 0 1.00 344.51 17 17 0 1.00 206.46 16 15 0 1.00 487.85 14 15 0 1.00 433.90 13 16 0 0.00 206.13 11 Frequencies: Spend & Attnew Statistics Spend Attnew N Valid 50 50 Missing 0 0 Mean 358.3495 13.2009 Median 359.0576 12.8904 Mode 148.96a 9.15a Std. Deviation 118.13352 2.13797 a. Multiple modes exist. The smallest value is shown Cross-tabulation: Country and Car with Bar Chart Independent Samples T-Test: Spend and Country One-Way ANOVA: comparing Countries on selected variables of Att and AttNew Bivariate Regression Analysis: Independent variable of Attnew and Dependent Variable of Spend Multiple Regression Analysis: Dependent Variable of Attnew and Independent Variables of Att, Spend and Country SPSS OUTPUTS ANALYSIS INSTRUCTIONS Understanding basic statistics is critical to successful analysis and interpretation of marketing research data. Please review the SPSS presentations and related SPSS outputs documents along with the statistics material you have covered in your course textbook. You will use the provided outputs for CarCare, Inc., in the Assignment Instructions folder to complete this assignment. The body of the paper must be 2–3 pages and also include a reference page. Three citations from the course text or other resources as relevant to support definition and discussion of the outputs are required. Current APA format must be followed. You will find from reviewing the Zikmund & Babin text and course presentations which components of each output are relevant for review and comment. Please be sure that you fully address these important test results when developing each section of this assignment: 1. Write 1 to 2 well-developed and research-supported paragraphs discussing the importance of statistical software in marketing research data analysis. 2. Review and interpret the SPSS-generated cross-tabulation results and write 1 well-developed paragraph analyzing the appropriate components of the output and draw inferences from the data for CarCare, the organization conducting the research. 3. Review and interpret the SPSS-generated t-test output results and write 1 well-developed paragraph analyzing the appropriate components of the output and draw inferences from the data for the organization. 4. Review and interpret the SPSS-generated ANOVA and write 1 well-developed paragraph analyzing the appropriate components of the output and draw inferences from the data for the organization. 5. Review and interpret the SPSS-generated multiple regression outputs and write 1 to 2 well-developed paragraphs analyzing the appropriate components of the output and draw inferences from the data for the organization. 6. In conclusion, write 1 to 2 paragraphs discussing how your understanding of the application of statistical analysis has changed or developed through this course, and how you could envision this type of statistical data analysis being useful for an organization that you are familiar with. This assignment is due by 11:59 p.m. (ET) on Monday of Module/Week 7.

- 6 years ago