Marketing Research

Find one research paper/ article related to the topic “Brand loyalty for consumer products” except "increasing brand loyalty in the hospitality industry" using EBSCO and submit a summary of the research paper/article.

           Summarize each article/research paper and put them in separate paragraphs.  Beside the summary of each article write the second name of the author with the year (second name, year)

*use simple words

*no plagrism