Marketing research

Multiple readings should not be combined in one paper unless otherwise directed by the Instructor.

• Must be typed, #12 font, single-spaced, no more than ¾ page in length.

• Mini Papers must be submitted as PDFs; File names must adhere to the following format:

o Full title of the article, document, or website; source (if given), and author/s (if given).

o Student’s name (first and last name)

o 2 Elements:

1. 3 key takeaways (lessons learned). No more than 2-3 sentences on each of the 3 key takeaways or lessons learned from the article. Each point should be numbered 1, 2, or 3.

2. A key question the reading evoked for you but did not answer.