Marketing Research

A healthcare system plans to establish a new outpatient surgery center in Atlanta, GA. Marketing research is needed to assess the potentials of this new establishment.

Outline the marketing research plan including the

Data to be collected
USE of Sample
Data Gathering Method
Data Collection for Capital requirements
How is this collected and used?
Impact of Laws and regulations?

List your reference(s) in APA format.
Book Reference:
Hillestad, S. G. & Berkowitz E. N. (2004). Heath care market strategy: From planning to action (3rd ed). Sudbury, MA: Jones and Bartlett. ISBN: 9780763747992