Marketing Research

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I have this part to get it done by tomorrow. 

The campany is Sony. The product that we do the research about it is PlayStation4. 

This is the part I need help in. At least three or two credible sources 

 

  • Develop a descriptive profile of your target market including a Customer Persona (consider Primary & Secondary target markets). Discuss demographics, psychographics, benefits sought, situational and behavioral factors as relevant. Evaluate the factors making this an attractive target market based on the criteria in the text.

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    Dr.Manahil
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