marketing quiz due in less than 2 hours .i want an A. accept if you can give me an A

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Question 1 (1 point)

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Why is it important to understand the differences between consumer markets and business markets?

 
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Question 2 (1 point)

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In B2B marketing, the more complex the item being sold, the _________.

 
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Question 3 (1 point)

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The promotion mix tool that is most often used in B2B marketing is  ____________.

 
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Question 4 (1 point)

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The type of demand that springs from a source other than the primary buyer of a product is called __________.

 
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Question 5 (1 point)

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What type of B2B buyer is the biggest purchaser of goods in the world?

 
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Question 6 (1 point)

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In addition to the professional buyers in a buying center at a company, who else might be involved in the purchase decision for a business product or service?

 
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Question 7 (1 point)

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Which of the following statements about B2B market segmentation is MOST true?

 
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Question 8 (1 point)

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For complex B2B purchases, at which stage of the decision-making process are potential vendors asked to complete a request for proposal?

 
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Question 9 (1 point)

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A marketing information system is ___________.  

 
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Question 10 (1 point)

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What element of a marketing information system is designed to pull and make sense of internally generated information?

 
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Question 11 (1 point)

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Which of the following are good sources of information on competitors?

 
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Question 12 (1 point)

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When should a company use primary market research?

 
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Question 13 (1 point)

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What is the most common measure of financial performance to judge the effectiveness of marketing activities?

 
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Question 14 (1 point)

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What is the value of calculating a customer's lifetime value?

 
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Question 15 (1 point)

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What is the advantage of using dashboards to measure the performance of marketing activities?

 
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    • 11 years ago
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    Prof Tim Wilson
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