Marketing Promotion - Selfie

Requirements:

       1. An original response that specifically addresses the topic/assignment, superbly incorporates and applies material  learned, application of at least 3 chapter concepts (indicated with underline), critical thinking, evidence of   understanding (7 points possible)

 2.    Professionalism, grammar and inclusion of all components (2 points)




 3.    2 APA references (1 point)

               4.    2 pages

Information:

               1.    AIDA model – Awareness, Interest, Desire, Action

               2.    4E – Excitement, Education, Experience, Engagement

               3.    Access the NYT article, “What do consumers want? Look at their selfies.” Read the short article                              

and the answer the following questions. Access it http://www.nytimes.com/2016/05/08/business/media/what-do-consumers-want-look-at-their-selfies.html?_r=1

Homework:

               1.    How do you think the consumer AIDA model could be impacted by this type of promotion or one like it?

 2.    Evaluate Pay Your Selfie at (http://www.payyourselfie.com/) using the 4E Framework. (They are re-launching, but you will get a good idea of what they do by what's on the site now.)

               3.    Would you use an app/platform like this? Why or why not?