Marketing Project - Amazon.com

Rating

Excellent

Good

Acceptable

Developing

Unacceptable

Points

80 -72

71-64

63-48

47-32

31 - 0

Marketing Project – Part 1  Required Elements – must be about your chosen company (80 points for this section)

- Company description, history and overview is discussed in great detail
-The core business/industry and trends were identified and explained in detail
-Products/services the company provides were identified and the problems they solve were described in detail
-Company mission is explored as well as the value of the mission statement to the employees in detail
-Top competitor is indentified and the industry is described in detail
-The 4 Ps of the product/service of chosen company were identified and explained

Details of at least one of the required elements to the left are weakly presented or missing

Details of at least two-three of the required elements to the left are weakly presented or missing

Details of at least four of the required elements to the left are weakly presented or missing

Details of at least five of the required elements to the left are weakly presented or missing

Rating

Excellent

Good

Acceptable

Developing

Unacceptable

Points

5

4

3

2

0

Writing Mechanics (5 points for this section)
sentence structure, run-ons, fragments, agreement, punctuation, capitalization, spelling, etc.

Demonstrates knowledge and use of writing mechanics, enhances the readability

Demonstrates knowledge and use of writing mechanics with minor errors that do not detract from the readability

Demonstrates knowledge and use of writing mechanics but with errors that detract from the readability

Difficulties with readability due to inappropriate use of writing mechanics

Lacks proper use of writing mechanics – lacks readability

Rating

Excellent

Good

Acceptable

Developing

Unacceptable

Points

5

4

3

2

0

Writing Organization
(5 points for this section)

Coherence: all writing fits together, makes sense, and flows in effective order – beginning, middle, end

Clarity: all writing is  consistent and logical

Coherence: Well organized and purposeful writing; has beginning, middle, and end; strong and appropriate transitions

Clarity: Expresses ideas clearly and logically

Coherence: Adequate organization; beginning, middle, and end; appropriate transitions

Clarity: Expresses most ideas clearly; occasional lapse in logical order

Coherence: Sequence of information difficult to follow; lacks a clear beginning, middle, and end; few or inappropriate transitions

Clarity: Attempts to express ideas clearly; sometimes difficult to follow

Coherence: Unclear; lacks beginning, middle and end; fails to use transitions appropriately

Clarity: Disjointed connection of ideas; difficult to follow

Coherence: Lacks coherence; beginning, middle, and end,  and transitions

Clarity: Lacks clarity and logic; does not connect ideas

Rating

Excellent

Good

Acceptable

Developing

Unacceptable

Points

5

4

3

2

0

Citations
(5 points for this section

Correctly uses in-text citations for all sources; properly formats paper and references page

Uses in-text citations with minor errors to identify sources; paper formatting and or references page displays minor errors

Minor errors or missing in-text citations; paper formatting and or references page displays minor errors

Frequently missing in-text citations; improperly formats paper and references page

Lacks in-text citations; lacks proper formatting of paper; missing or irrelevant references page

Rating

Excellent

Good

Acceptable

Developing

Unacceptable

Points

5

4

3

2

0

Critical Thinking (5 points for this section)

Engages with the material; demonstrates insightful ideas from a thorough examination and understanding of the topic

Balance of source and original ideas shows consistent interaction with the sources and evidence of critical thinking

Balance of source and original ideas shows inconsistent interaction with the sources and a decrease in critical thinking

Ideas rely too heavily on sources rather than on critical thinking; shows minimal interaction between sources and original ideas

Lacks engagement with the material or lacks evidence of critical thinking