marketing project

Group Project 

Choose a service organization( coca cola or dominos pizza). Within your assignment groups, analyze the services offered by the business. The purpose of the project is to apply the concepts and tools learned in class to a business situation of your choosing. Through the project you will practice written and presentation skills as well as demonstrated knowledge of core services marketing and management concepts.  

Project Outline:

The outline of the project is as follows:

1. Cover Page
2. Table of Contents
3. Introduction of the company
4. Analysis of Marketing Mix
5. Analysis of marketing mix of any one competitor
6. Conclusion

Cover Page:

• Name of University
• Name of Course: MKT320
• Project Title
• Name of organization
• Name of Competitor organization
• Instructor’s Name: Dr. Farah Ahmad
• Group Members and Student Id
1. …………….
2. …………….
3. …………….

Table of Contents:

• It requires sections and subsections with page numbers. 

Use colored separators before the start of a new section/chapter.

Introduction:

• History
• Mission and Vision of the Company
• Objectives and scope of work

Analysis of organization:

• Apply the tools learned
• Be creative and analytical
• Use information from the lecture slides

Analysis of competitor organization

• Apply the tools learned
• Be creative and analytical
• Use information from the lecture slides

Conclusion

• Explain what you learned from the project for the comparison done among the organizations
• What is the outcome of this study

References

Please provide a numerical list of the websites and books you used during your project. To insert them within the text as well. Following the APP Reference style:

For Journal Papers:

 Sitkin, S. B., & Weingart, L. R. (1995). Determinants of risky decision-making behavior: A test of the mediating role of risk perceptions and propensity. Academy of Management Journal, 1573-1592.

For Websites:

World Trade Organization (2012). Statistics database, International Trade and Tariffs Data. Retrieved July 31, 2012, from

            http://www.wto.org/english/res_e/statis_e/statis_e.htm

For Books:

Carson, D., Gilmore, D., Perry, C., & Gronhaug, K. (2001). Qualitative Marketing Research. Great Britain: Sage 

Appendix

Compile some related readings here.

Reference Guidelines

Reference Quantity and Quality:

Your paper will be judged in part on the basis of your reference materials, both that you have used adequate sources to gain multiple perspectives and that these are respected, credible sources.  It is expected that most of these are secondary sources, although primary sources are encouraged as well.  A bibliography with fewer than 10 sources is likely to be judged as less than adequate.  

Wikipedia may be used to help you identify credible sources, but do not rely on it as a reference.  Multiple citations to Wikipedia will hurt your grade.

Tables:

All tables, figures, graphs, and exhibits included within the paper should be numbered (i.e., Figure 1) and given a descriptive heading.  At the bottom of each, the word source’ with full bibliographic citation should be included, as shown below.