Marketing Principles Essay 1- 4 Double Spaced pages APA Format

Sources must be cited in APA format - at least 2 sources. Your response should be four (4) double‐spaced pages;

1.      1.  Describe how marketing functions within the larger organization (internally) and within its environments (externally) including the goals and expected outcomes of this department.

2.      2.  Explain how companies create customer-centered businesses and describe what impacts the consumer decision-making process.

3.      3.  Describe what tools are used to make effective marketing decisions.