Marketing plan part 2

Marketing Plan:

Situation Analysis



Segmentation & Target Market Analysis



Competitive Analysis



SWOT Analysis

This section will begin with an application of segmentation of the market of your fictional company. Think about

behavioral, psychographic, demographic, and geographic criteria that might help you in segmenting the market. Once you

MBA 5501, Advanced Marketing

5

have completed the segme

ntation, identify the target market that your company will focus on including your rationale. It’s

important for the marketing manager to understand the competitive environment within the industry in which they operate.

Compile a detailed competitive analy

sis looking at the top three or four competitors and differentiating each against your

company. Finally, assemble and thoroughly explain a SWOT Analysis with a minimum of three elements under each area.

Your APA formatted assignment should be a minimum of

three (3) pages in length (not including the title and references

pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional

research and support should be included.

You are required to use a minimum

of three peer reviewed, academic sources