Marketing Plan - Health Care

Your Final Paper will be a ten page Marketing Plan (excluding title and reference pages). Required components of your Marketing Plan include:

Topic of Marketing Strategy plan:  Health Care and Medical Equipment
1.    Executive Summary (A summary of the plan’s highlights and objectives)
2.    Market Analysis
o    Organization and Products/Services Overview
o    SWOT Analysis
o    Customers (Customer demographics and needs)
3.    Environmental Analysis
o    Macro-environmental factors (how economic, sociological, technological, legal, and political factors may affect the marketing plan.)
o    Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect the marketing plan.)
4.    Marketing Goals and Strategies (A discussion of overall goals and strategies)
o    Marketing goals (including short-term and long-term goals)
o    Financial goals (including short-term and long-term goals)
o    Marketing mix
5.    Monitor and Control
o    Implementation (A discussion of methods of executing, monitoring, and evaluating the plan.)
o    Contingency plan (if any)
Writing the Marketing Paper
•    Must be ten pages in length double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.
•    Must include an introductory paragraph with a succinct thesis statement.
•    Must address the topic of the paper with critical thought.
•    Must have header breakdowns covering the change of topic outlined for the necessary information.
•    Must conclude with a restatement of the thesis and a conclusion paragraph.
•    Must use at least TEN scholarly sources that were published within the past five years, including a minimum of three from the Ashford University Library.
•    Must document all sources in APA style
•    Must include, on the final page, a Reference Page that is formatted according to APA style
Book Reference
Hillestad, S. G. & Berkowitz E. N. (2004). Heath care market strategy: From planning to action (3rd ed). Sudbury, MA: Jones and Bartlett. ISBN: 9780763747992