a Marketing Plan and also Operational Plan for small subway store:
You can use following sites:
• http://www.subway.com

• http://www.subway.com/subwayroot/about_us/history.aspx

• http://www.subway.com/ContactUs/CustServFAQs.aspx


• http://www.subway.com/ContactUs/StudentGuideEdits.pdf


Other helpful info:

The business will be a Subway sub shop located in a heavy traffic area in a strip mall. The strip mall tenants include a Chinese takeout restaurant, a flower shop, a beauty parlor, and a FedEx/Kinko's store. Your sub shop will be the fifth occupant of this strip mall.

1. The form of your business will be a limited liability company.

2. Each member of the LLC will contribute $20,000 in cash which represents your investment into the start up business.

3. You will be leasing 1000 ft. on a monthly basis at a cost of $10.00 per square foot.

4. Your monthly prorated tax share is $500; your monthly prorated property insurance is $100; and your monthly prorated share of common area maintenance is $100.

5. You will need to determine what your fixed costs will be and what your variable costs will be. See the Subway franchise website for additional information about required costs for the franchise.


6. You will need to determine how much and what type of equipment that you will need to purchase for your new business. You will also need to determine your menu and the necessary ingredients that need to be purchased. Your menu will be based on the Subway franchise required menu. Your hours of operation will also be determined by the franchise requirements. Also see the franchise website for additional equipment and start-up cost requirements.

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