Marketing plan 2

4 part marketing plan for a fictional company

Athletics Supreme is a company that has been in business about 10 years selling a variety of athletic equipment. They have observed the growing interest in sportswear and would like to expand their product offering to include a line of sportswear and possibly other related lines. Their goal is to provide their customers with “one-stop” shopping opportunities, maintain their brand identity, and still maintain a profit.

Each unit must be 3 pages excluding reference and title page. So in essence this will be a 12-15 page assignment. The assignments must be per the breakdown below. Please submit separate documents for each section. Full instructions are attached.