marketing pkwringleys
amoeco1. What is the difficulty in measuring the brand equity of a brand like Coca-Cola?
: Coke has been the number one global brand for a very long time (Interbrand releases the list of Top Global Brands yearly)
2. Marketing is the same regardless of whether it is for a service/good or e-commerce/brick-and-mortar: it is about research to identify target markets in which you can brand a product and create a competitive advantage. Do you agree with this statement? Support your position.
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13 years ago
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