Marketing Objectives
teawelExamination of Course Objectives
How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.
| Objective | Maps To |
|---|---|
| Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies. | |
| Analyze marketing decision support systems and their impact upon marketing management systems. | |
| Interpret the challenges a company faces in developing new products in today's global economy. | |
| Assess the major influences in current consumer and organizational buying decisions. | |
| Analyze the appropriate marketing strategies to apply at each stage of the product life cycle. | |
| Construct a strategic marketing plan. |
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