Marketing MIX

HI5004_2014: Marketing Management Guidelines for Assignment

Words limit 3000

·Choosean organization form the following Industries:

- Health and fitness industry.

· This assignment is in report form with the following heading:

· Segway Inc. (SEGWAY-TWO WHEELS ELECTRIC VEHICLE): it is an innovative products unveiled December3, 2001 Segway produces an innovative product that should have significant market potential. Segway’s lack of vision, a mission, and a marketing strategy have prevented Segway from being successful to date.

- Executive summary

- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company

- Comments on both Micro and Macro environmental forces affecting the company

- Brief analysis of consumer perceptions and behaviour about the brand/company

- Marketing Mix (brief discussion)

- Your comments or any recommendations

- References Harvard style

· Research at least 3 to 4 academic articles on the topic