Select a company currently experiencing marketing changes. Give a brief description of the company and of the industry in which company operates.  

 

Write a 1400- to 1750- paper in which you do the following:

 

 

1) Describe the company of your choice and of the industry in which it operates.

2) Describe the four elements of the Marketing Mix ( Product, Price, Place, Promotion ) and how these elements are being implemented.

3) Discuss how each of these elements affects the company's marketing strategy.

 

Use the Wall Street Journal database, or any other source in the University Library, to facilitate your research of the company which you have selected.

 

Format your paper consistent with APA guidelines.

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