Marketing of Medical Services to Insurance Companies

Marketing of Medical Services to Insurance Companies

You are responsible for marketing laboratory services to various managed care plans in your region. Compare three approaches for promoting these products to a preferred provider organization (PPO) and a staff model health maintenance organization (HMO). In your comparison, analyze key components of the strategic plan as well as the strategic plan implementation strategy. Describe organizational resources that would leverage each initiative. In addition, analyze techniques used to align organizational stakeholders with the strategic plan and strategic initiatives.