Marketing Master level Discussion Board Posting

Many non-profit organizations such as universities, churches, government agencies, and charities, are using marketing techniques very similar to the ones used by traditional businesses. Do you approve of this, and are there any issues related to this practice that you would like to raise?

you need to demonstrate that you can go beyond the book's readings. To score high scores in discussion posts, you will thus need to give additional references and provide a well thought-out reasoning with examples. Cites should come from professional business sources and should not represent what anyone could find by "googling" the concept and spending five minutes on the assignment (i.e., stay away from about.com, Wikipedia, Investopedia, ask.com, etc.).

Should be no more than 500 words maximum