Marketing Management Tri1

            HI5004 Marketing Management        Tri1 2014

Group Assignment Guidelines

Words limit       3000          Presentation Due       Week 9 &10

(As per your allocated time and week)                 

·        Choose one of the topics from Organization form the following Industries given below.

-          

-         Australian Dairy farmers

-         Hybrid car (choose one brand) in Australian context.

-         Australian wool industry

-         Business schools in Australia

-         HSBC

-         Bank of China

-         Organic food

-         Health and fitness industry

-         Research industry (example CSIRO)

-         Any non profit organization like Red cross or Salvation army

-         Any small to medium size company in Australia

Student note:  I prefer choose one topic from the first two organization industries, which are highlighted. Australian dairy farmers or either Hybrid car

Assignment Criteria

The highlighted part needs to be necessarily described in the assignment.

·        This assignment is in report form with the following headings:

-         Table of contents, Executive summary, introduction, body, recommendation and conclusion.

-         Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company

-         Comments on both Micro and Macro environmental forces affecting the company

-         Brief analysis of consumer perceptions and behaviour about the brand/company

-         Marketing Mix (brief discussion)

-         Your comments or any recommendations

·        References Harvard style

·        Need footnotes on the each of the page

·        Research at least 3 to 4 academic articles on the topic. (Necessarily)  

·        To do well groups need to do a quality research and follow the structure with application of marketing concepts.