Marketing Management Application Questions

Students are to answer questions from the main textbook Marketing Management.

To earn the maximum number of points, student's answers should:

1. Reflect a complete understanding of the material.

2. Appropriately identify the most optimal strategy/solution for the specific question.

3. Accurately identify the proper environment in which the strategy or recommendation should be implemented.

4. Accurately identify realistic goals and objectives of integrated strategy and/or recommendation.

5. Application - explain how, you as the marketing manager would implement the strategy/recommendation.

6. Provide examples of other organizations who are currently practicing your recommendation.

7. Properly identify/number each chapter and question number.

8. Include a title page, in-text references and reference page when needed.

9. Incorporate proper grammar and sentence structure

Week 3 Questions (each question is worth 10 points):

Application Questions

Ch. 5 - Question 1 & 2 (p. 152 & 153)

Ch. 6 - Question 3 & 4 (p. 191)

Ch. 7 - Question 3 & 4 (p. 231)

Marshall, G. & Johnston, M. (2015).  Marketing management.  New York, NY: McGraw-Hill Education.  ISBN: 978-0-07-802886-1