marketing management

·        Choose  an organization form the following Industries:

-         Australian Dairy farmers

-         Hybrid car (choose one brand)

-         Australian wool industry

-         Business schools in Australia

-         HSBC

-         Bank of China

-         Organic food

-         Health and fitness industry

-         Research industry (example CSIRO)

-         Any non profit organization like Red cross or Salvation army

-         Any small to medium size company in Australia

·        Discussion on theory maximum 20%

·        This assignment is in report form with the following headings:

-         Executive summary

-         Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company

-         Comments on both Micro and Macro environmental forces affecting the company

-         Brief analysis of consumer perceptions and behaviour about the brand/company

-         Marketing Mix (brief discussion)

-         Your comments or any recommendations

·        References Harvard style

·        Research at least 3 to 4 academic articles on the topic

·        To do well groups need to do a quality research and follow the structure with application of marketing concepts.

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