Marketing Homework

Do not Copy and Paste text from the article. All answers must be entered in your own words. Include reference if necessary. Around 100 words for each question.

1.      1. Write a one sentence summary of the new Saks vision statement or mission statement based on the article. Next, list at least five specific decisions that are mentioned in the article that are clearly driven by this vision or mission statement.

2.      2. From the perspective of an overall strategy, explain what’s different about Marigay McKee’s strategy for Saks compared to its historical strategy.

3.      3. What risks does Ms.McKee face in implementing the changes that are described in the article?

4.      4.From a competitive perspective, how will the changes in Sak’s strategy affect the retailer’s positioning relative to other retailers who most closely compete with Saks?