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Exploring Current Marketing Activities

Objectives

Analyze the role marketing plays in an organization
Generalize the types of decisions marketers make
Analyze how ethical considerations impact marketing strategies

Assignment Overview

In this research assignment, you will analyze the role marketing plays in three different companies whose marketing activities have recently appeared in the news. You'll prepare a paper describing the three companies' approaches to marketing as exemplified in their recent marketing activities.

Deliverables

A three-page (800-word or less) document describing the companies' marketing activities.

Step 1 Select three marketing topics from three different companies whose marketing activities have recently appeared in the news.

Examples of appropriate marketing topics include (but are not limited to):

Price
Products or Services
Advertising/Promotion
Marketing Strategy
Distribution/Supply Chain Management

So, for example, you might choose to talk about 1) the price of a Nike pair of shoes, 2) a new supply chain strategy from Pepsi, and 3) a new promotion from Levis. (This is only an example; you are free to choose your companies and the related marketing topics.)

Your selection of companies can come from any industry but be sure to choose companies that are interesting to you and that you want to learn more about.

Remember that for this assignment your goal is to analyze the role marketing plays in each company through the lens of your chosen topics and generalize the types of decisions marketers make.

Step 2 Describe the marketing topic you have selected for each company.

Be sure to state the specifics of the marketing activity. As appropriate, provide links to applicable websites in your paper and/or include references to articles or advertisements.

Step 3 Research each company.

Research each company and discuss possible reasons why the company has taken the marketing action that it did.

Based on the information available from your research you may or may not be able to determine precisely why the marketing activity has been performed.
You should, however, be able to discuss a variety of possible reasons why the company has taken the observed action.
Finally, list any ethical considerations that you think may have impacted the observed marketing strategy.

Step 4 Save and submit your assignment.

When you have completed the assignment, save a copy for yourself in an easily accessible place and submit a copy to your instructor.

1432871940 05/28/2015 11:59pm

Originality of attachments will be verified by Turnitin, and your instructor will receive the results. Submitting...

Before you can submit assignments directly from Google Drive you need to authorize Canvas to access your Google Drive account:

Authorize Google Drive Access

Rubric

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822242

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threshold: pts

Edit criterion description

Paper demonstrates that the author fully understands and has applied concepts learned in the course. Concepts are integrated into the writer’s own insights. The writer provides concluding remarks that show analysis and synthesis of ideas.

10 pts blank

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Paper demonstrates that the author, for the most part, understands and has applied concepts learned in the course. Some of the conclusions, however, are not supported in the body of the paper.

8 pts blank_2

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Paper demonstrates that the author, to a certain extent, understands and has applied concepts learned in the course.

6 pts 369455_9109

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The paper does not demonstrate that the author has fully understood and applied concepts learned in the course.

4 pts 369455_8801

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Absent

0 pts 369455_2655

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threshold: pts

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In-depth discussion & elaboration throughout paper.

5 pts 369455_7045

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In-depth discussion & elaboration in most of the paper.

4 pts 369455_2179

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Pertinent content is omitted pertinent content or content runs-on excessively.

3 pts 369455_2316

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Quotations from others outweigh the writer’s own ideas excessively.

2 pts 369455_7170

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Cursory discussion throughout the paper.

1 pts 369455_2654

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Absent

0 pts 369455_3868

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threshold: pts

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Ties together information. Paper flows from one paragraph to the next.

4 pts 369455_8322

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For the most part, ties together information from all sources. Paper flows with only some disjointedness.

3 pts 369455_371

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Sometimes ties together information from all sources. Paper does not flow - disjointedness is apparent.

2 pts 369455_1641

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Does not tie together information. Paper does not flow and appears to be created from disparate issues.

1 pts 369455_8154

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Absent

0 pts 369455_2658

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threshold: pts

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No spelling, grammar, or punctuation errors

4 pts 369455_4656

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Spelling, grammar, or punctuation are mostly error-free

3 pts 369455_3678

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A few spelling, grammar, or punctuation errors

2 pts 369455_9864

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Many spelling, grammar, or punctuation errors

1 pts 369455_6674

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Absent

0 pts 369455_6948

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Received by "due" date

2 pts 369455_572

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Received by "until" date

2 pts 369455_2862

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0 pts 369455_7682

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threshold: 5 pts

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Full Marks

5 pts blank

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No Marks

0 pts blank_2

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[removed] pts

/ 5 pts

Total Points: 25

marketing homework

Exploring Current Marketing Activities

Objectives

Assignment Overview

Deliverables

Rubric

marketing discussion