Marketing Help

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Write a white paper on a Wal-Mart of your and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. 

Required Elements:

•   No more than 5 pages

•   Include demographic, psychographic, geographic, and behavioral characteristics for the Wal-Mart

Discuss Four basic factors that affect market segmentation are

•  clear identification of the segment,

•  measurability of its effective size,

•  its accessibility through promotional efforts, and

•   its appropriateness to the policies and resources of the company.

•   A positioning statement for the company with careful consideration of their brand and strategy

-use 4 sources

Paper is consistent with APA guidelines.