Marketing Essay Questions

There are four prompts in the attachment (the first question can be found through out the first few slides)

**The company that I have chosen is Apple, Inc.

so answer the prompts around Apple, Inc.

Answer each prompt in paragraph format, follow the questions in the slides.

Leave space after each prompt is done, so i know which one is which one.

The powerpoint slides basically asks the question and offers the answer, so write what the slide is telling you and pull examples from the text books and Apple, Inc

Use examples from the following text books:

Marketing: An Introduction, 12th ed. by Armstrong and Kotler

Positioning: The Battle For Your Mind Trout and Ries, McGraw-Hill, 2000.