marketing essay

Area of Evaluation

Excellent

Good

Needs Improvement

Not

Satisfactory

Topic, Article Source, & Text, Chapter, & Pages Identified

15 points

Quality article clearly identified with text’s pages and  sources properly cited

12-15 points

Identified and cited source but is 6-12 months old.  Article somewhat superficial.

8-11points

Article is over 12 months old. Text references not identified.

4-7 points

Does not meet previous criteria

0 points

Article Summary, Including How It Relates to the Text’s Topic

20 points

Complete, clear summary & related well to text.

15-20 points

Key point(s) are mentioned but not  covered sufficiently or related to text

9-14 points

Article summary is short, with no key points identified

5-8 points

Does not meet previous criteria

0 points

Your Analysis, Opinion

25 points

Clear evaluation of article content with insightful application(s) to one or more marketing topic(s)

18-25 points

Good evaluation of content with application(s) to marketing topic

10-17 points

Evaluation of content is superficial with few applications to marketing topic

4-9 points

Does not meet previous criteria

0-3 points

Two Discussion Questions

20 points

Thoughtful, discussion-creating questions

15-20 points

Questions are of varying quality

9-14 points

Questions are superficial or can be answered with ‘yes” or “no”

5-8 points

Does not meet previous criteria

0-1 points

Writing Mechanics

10 points

No punctuation, spelling, word choice errors.  Organization for optimum communication.  Followed APA guidelines.

8-10 points

Nominal level of errors in spelling, word choice, or organization

5-7 points

Significant level of errors in writing mechanics.  Did not use APA style.

3-4 points

Writing mechanics are well below professional expectations

0-2 points