marketing discussion

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Discussion Overview

This discussion forum explores the types of marketing research that you have been exposed to, asks you to consider your reaction to that research, and prompts you to consider what the marketing professional who commissioned the research hoped to accomplish.

Deliverables

Your participation in the discussion forum including:

Steps 1&2 An initial post in response to question(s) by the due date
Step 3 Responses to at least two other students' posts by the until date

View the rubric for grading criteria. (See the "gear" icon.) Review this document for information about discussion expectations and for the philosophy behind discussion assignments. Review the syllabus for etiquette expectations.

Replies are visible after your initial post is completed (Step 1).

Step 1 Contemplate instances where you participated in market research.

Your examples could be a survey that you were invited to respond to, an interview that you were asked to participate in, a focus group to which you were invited, an on-line survey that you volunteered to take, etc.
Choose one of these instances an make it the focus of your post.

Step 2 Write your first post.

Identify and describe the market research activity. What were you asked to do? For whom? Provide sufficient detail about the activity so that the reader can understand both the context and activity.

Describe your reaction when you were invited to participate in the research effort:

Were you honored? Annoyed? Why?
If your reactions were different in each situation explain why. Be specific.
If you volunteered to participate, state why and what you were hoping to achieve.

What do you think that the marketer hoped to accomplish with this research? In other words, why do you think that research was being done?

What type of research methodology was used? Discuss the type of analysis that could be done based on the style of the research (qualitative, quantitative, etc) and why.

Describe how having the knowledge gleaned from the research you participated in might impact the marketer's job and decisions. In other words, how do you anticipate the research being used?

HINT: Using specifics from the research you participated in, put yourself in the place of the marketer. How will having the research findings help the marketer do his/her job more effectively?