Marketing Disc 4

Segmentation and Pricing

Hello Class! For this discussion you can choose which question you respond to. Feel free to respond to both, however only one is required. Please respond to ONE of the following questions:

Question A

Many consumers and consumer advocates are critical of individualized segmentation approaches due to personal privacy concerns.

• They argue that technology had made it far too easy to track buyer behavior and personal information.
• Marketers counter that individualized segmentation can lead to privacy abuses, but that the benefits to both consumers and marketers far outweigh the risks.
• Where do you stand on the issue?
• What are the benefits and risks associated with individualized segmentation?
• minimum 150 words