marketing communication// target audience and media vehicles for maybelline cosmetic for its new great lash mascara

PLEASE READ THIS CAREFULLY = need it in 5 hours at most 

THIS SUBJECT IS MARKET COMMUNICATION AND I AM WORKING IN A GROUP, OUR PROJET IS DOING MARKTING PLAN FOR MAYBILLINE COSMATICS TO MARKET THE GREAT LASH MASCARA BUT WITH THE NEW PACKIGING TO TARGET NEW AUDIANCE .. (( Upon hearing the Brief given by Maybelline New York, it was clear that they want to change the packaging of the Great Lash Mascara so that they can target it to their older consumers of ages. 25-40. In addition Maybelline is also determined to change their brand attitude from a fun a playful image to a more luxurious brand image BY CHANGING THE PACKIGING FROM GREEN AND PINK TO BLACK AND GOLD FOR MORE LUXURY LOOK ))

IN THIS ASSIGNEMTNT I AM DOING TOO PARTS :

1- Campaign Target Audience ((400 WORD))

2-Justification of Media and Media Vehicles Selected ((400 WORD))

FIRST PART :

Campaign Target Audience ((400 word))

As previously stated the current target audience females and makeup lovers aged 25-40 year olds.

IN THIS PART I WANT TO STATE THE FOLLOWING:

1- MAYBILNE WANT IS A LOW COST AND HIGH QUALITY PRODUCT AND ITS TARGET MARKET IS 18 TO 25 USUALLY, BUT WITH THE CHANGES WITH THIS PROUCT (( THE GREAT LASH MASCARA)) WE WANT TO TARGET OLDER AUDIANCE 25-40 WHICH IS A FEMALES OR MAKEUP LOVERS WHO SEEK LUXURY AND WITH HIGER INCOME WHO USUALLY USE HIGH END BRANDS LIKE CHANEL AND DIOR, 

2- IDINTIFY THIS TARGET AUDIANCE STAUTES SUCH AS, THIER INCOME (( WITH REFRENCE)), THIER BUYING BEHAVIOUR WITH  MAKEP UP >> HOW MUCH DO THEY SPEND ON MAKEUP(( WITH REFRENCE))

3-  ANSWER THIS QUESTIONS AND WRITE IT properly

- o Is the target new to the category or current user?

the target is womens who maybe grown up using this brand when they were young and when they increase their income start using high-end brands like dior and chanel makeup and we want to get them back to use mayblline mascara with its new look.

o Is the target loyal to the brand, loyal to a competitor, or someone who switches between brands?

the target is makeup lovers who used more expencive brands 

o If a brand user, is he or she a heavy or light user?

both heavey and light user but is user who seek luxury 

4- where we could find this target audiance to market our product: 

state that target audiance is loveing makup and they use social media and beauty magazines and blogs which the best way to market our product. 

second part 2-Justification of Media and Media Vehicles Selected ((400 WORD))(( with refrence plz at least 3 ))

You are required to demonstrate an understanding of the media objectives of reach, frequency, continuity, weight, recency (if relevant) and cost. for this media vehicles: 

especially for markting cusmatics and beauty products and how this well be helpfull for our compigne ((mayblline great lash mascara luxury)) 

and how will the audinace react to it 

• Magazines like : ((women week, vouge, Cosmopolitan))

• Digital media

• Social Media (Facebook, Instagram, web page)

• TV advertisements

• POP (stands, makeup artist)

 i have upload the work the group have done have a look at ((stage 1 ))