Marketing Comm #2

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  • Analyze the structure and appeals used in a recent direct mail offer you have received. Evaluate the ways in which the architects of the offer made use of information about you from a database to customize their offer.
  • Support or refute the practice of using personal information from a database for a direct marketing campaign. Support ethical guidelines that will prevent the abuse of databases in marketing
    • 11 years ago
    • 7
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      direct_mail_marketing.docx