Marketing - Coca Cola

Write a 700- to 1,050-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:

• Identify a brand about which you are passionate. - (COCA_COLA)
• Explain a minimum of three reasons why you are passionate about this brand. - refreshing taste, excellent commercials, community relations
• Respond to the following questions:
• Is the company successful in building loyal customer relationships across different groups?
• Why or why not?

• Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors. Pepsi, Dr. Pepper   (Coca Cola has a better taste and manufacturated in Puerto Rico, where I'm from)

Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.