marketing case

The case study about Macy's company    

Table of Contents (is required with the sections below and page numbers listed)

1.      General Information/ Key History on the Company               1/2 pages

            2.      a.      Environmental Analysis-(The process of assessing and interpreting the information gathered through environmental scanning.)  2 pages

         b.      Porter Analysis                                      2 pages

                  Marketing Strategy (Target Market)

3.      Description of Product or Service Strategy

4.      Pricing Strategy

5.      Advertising and Promotion Strategy    4 pages in marketing section from 3-7        

6.      Distribution and Logistics

7.      Critique Ad/Website/ Social Media for Product or Service

8.      Analysis of Major Competitors (S.W.O.T.) compare with other competitor                            2 pages

9.      Company S.W.O.T.  compare with other competitor                 2 pages     

10.    Company Financial Analysis (Financial Ratio Analysis and Discussion is                          

          Required)                                                                                 1  pages              

11.    Future Trends which may affect product or service                    ½ page

12.    Recommendations for the Future                                              1 ½ pages

13.    Conclusions                                                                        one paragraph                

      14.    References & Appendices (All items included in appendices must be referenced in the body of the paper.) ( a minimum of 12 to 15 references are needed)

You have to write about the competitor in each point that means do not just put the information you have to compare with other competitor

the case should be at least 14 pages 

The work must be writen with simple sentence in order to avoid the grammar mistake and must be your original work