Marketing Assignment

ATTENTION:Prof. Eliud Peterson

Assignment 3: Entry Plan into International Market (Rest of instructions will be sent separate)

This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company that you are familiar with for this paper. Note: Do not use a company from a previous assignments or discussions.

Use the Internet  to research the following components of the global company that you have chosen:

-        Company Profile (History & Analysis)

-        Product(s)

-        Financial Status

-        Market Position

-        Analysis of current global operating environments

-        Integrated marketing communication (IMC) Strategy

-        Strengths and Weaknesses Analysis

-        Sustainable Competitive Advantage(s) enjoyed by the firm

-        Sources of funds for the project

-        Pro-Forma Balance Sheet & Income Statement for five (5) years

-        Cash-Flow Statement

Note: You may also use the following resource for your research:

§  Financial profiles for global companies:

(http://news.morningstar.com/stockReturns/CapWtdIndustryReturns.html)