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Please watch this video entitled, "Why Sneakers are a Great Investment" (left click on the link below)

Ted.com Link (Links to an external site.)

http://www.ted.com/talks/josh_luber_why_sneakers_are_a_great_investment (Links to an external site.)

After watching the video, please answer the questions listed below in your own words.

Your response should be a minimum of approximately 200 words and MUST address each question posed.

Please take the time to formulate a thoughtful/specific response as the points you are awarded are reflective of the level of detail and care you put into your response. For example, points will be deducted if you provide a two-sentence response that does not address the specific question.

Questions:

1. Describe the demographics, behavioral, psychological, and preferences of the "Sneakerhead" target audience.

2. Explain the value of tracking each pair purchased and analyzing the data of a collection.

3. In regards to data, what might you discover by analyzing data of a product, service, or organizational performance?

4. How do Nike's customers make two times more than Sketchers?