Marketing Assessment

1.        As a marketing manager for a manufacturer of nonperishable products sold in grocery stores, you need to make various decisions. Identify three such decisions. Discuss how historical sales data, as well as promotional response data, can aid you in making these decisions. Justify your answers with examples and reasoning.

2.      As a marketing manager, you need to determine the best allocation of your promotional budget across the available marketing methods (advertising, online sales promotions, etc.). How can you use decision analysis to aid in this allocation? What is the benefit of using decision analysis? Justify your answers with examples and reasoning.