Marketing and Customer Preference in a Supply Chain Resources Discussion Participation Scoring Guide. For this discussion, refer to your reading of Chapter 4 in your textbook. Respond to the following: Find an example of a product where you felt there w

Marketing and Customer Preference in a Supply Chain

For this discussion, refer to your reading of Chapter 4 in your textbook. Respond to the following:

• Find an example of a product where you felt there were too many product choices. Explain the implications for the company and their supply chain.
• Identify a product market that is currently experiencing changes in customer preferences. How are the companies in that industry responding to the changing preference? What are the supply chain implications?

Response Guidelines

When responding to others, seek clarification, share your personal experiences that relate to their experiences, and provide feedback on their posts.

Customer Relationship Management (CRM)

For this discussion, refer to your reading of Chapter 4 in your textbook. Respond to the following issue:

• We all encounter CRM in our everyday lives—from our purchases at the grocery store to our online searches. Provide examples from your everyday life where companies were able to gather information about your consumer preferences.