Marketing and Customer Preference in a Supply Chain

For this discussion, refer to your reading of Chapter 4 in your textbook. Respond to the following:

• Find an example of a product where you felt there were too many product choices. Explain the implications for the company and their supply chain.
• Identify a product market that is currently experiencing changes in customer preferences. How are the companies in that industry responding to the changing preference? What are the supply chain implications?
• Once Handshake is done, I will send the username and password