Marketing Analysis Disc 5

rodeyl

Main

Home >Homework Answsers >Business & Finance homework help >Marketing homework help

Marketing Analysis

Brand and Ethics

Hello Class! For this discussion you can choose which question you respond to. Feel free to respond to both, however only one is required. Please respond to ONE of the following questions:

Question A

Compare the corporate reputation scores in Exhibit 7.2 with the brand valuations in Exhibit 7.4.

Why does Apple sit at the top of both lists?
How has the company used good branding and positioning strategy to achieve this result?
How is it that Wells Fargo can have a very high brand valuation, but a very low corporate reputation score?