Marketing Analysis 7

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Marketing Analysis

Case Study Windham Case 10

Read Case 10: Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy found in textbook Appendix and answer the following questions.

Write an analysis paper on Windham where you consider the following elements:

  1. How does Wyndham’s stakeholder orientation create a strategic marketing advantage?
  2. How do Wyndham’s diverse brands contribute to customer satisfaction and marketing performance?
  3. Do the awards and recognition that Wyndham has received for social responsibility and ethics contribute to its financial performance? If so, how?

The requirements below must be met for your paper to be accepted and graded:

  • Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word in APA style, see example below.
  • Use font size 12 and 1” margins.
  • Include cover page and reference page.
  • At least 80% of your paper must be original content/writing.
  • No more than 20% of your content/information may come from references.
  • Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
  • Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

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